---
title: Shopify Funnel Example with Groundhogg
description: "[Building Marketing Funnels for Shopify with Groundhogg](https://www.youtube.com/embed/eCVYamjP548?feature=oembed) **Important:** *Ensure you have set up a webhook in Shopify for each benchmark you wish to use in Groundhogg.* In the simple example below, when a customer is created, we are tagging the customer.…"
url: "https://www.wooninja.io/documentation/3327-2/"
updated: "2022-03-14"
category: Groundhogg / Shopify
---

# Shopify Funnel Example with Groundhogg

[Building Marketing Funnels for Shopify with Groundhogg](https://www.youtube.com/embed/eCVYamjP548?feature=oembed)

**Important:** *Ensure you have set up a webhook in Shopify for each benchmark you wish to use in Groundhogg.*

In the simple example below, when a customer is created, we are tagging the customer.

![shopify funnel customer created](https://www.wooninja.io/wp-content/uploads/2019/11/shopify-funnel-customer-created-1600x507.png)

In the next example, we are tagging a customer if their order value exceeds 150. This is a great way to segment customers based on their spending.

![shopify customer order value](https://www.wooninja.io/wp-content/uploads/2019/11/shopify-customer-order-value-1600x464.png)

In the last example, we are tagging a customer based on their Lifetime Value (LTV), that is when their total spend in our Shopify store has exceeded 500.

![shopify customer ltv funnel](https://www.wooninja.io/wp-content/uploads/2019/11/shopify-customer-ltv-funnel-1600x486.png)